I expect that with the Christmas holiday season upon us, our progress will be slow for the rest of the month. But we managed to get a few things done this week in spite of taking extra time to Christmas shop and related activities. We have more shopping, house decorating and visiting family and friends to finish off the month.
So here’s what we got done: I set up my business PayPal account account this week and Tammy has spent a lot of time pursuing a work-from-home opportunity which she already reported about (see her LionBridge post). Aside from that, most of our activity has revolved around designing our blogs. I’ve spent a lot of time selecting what kind of widgets and plug-ins we plan to use on our business blogs. We continue to play around with Headway to learn how to use it to get the effects we want. Another big part of blog design for us is choosing our categories and tags as well as determining how our blogs will function.
When looking at things like site functionality, the goal is to make it as easy as possible for a visitor to navigate your site. If a site is overly complicated, you risk the user moving on quickly rather than hanging around and reading. Having a well-functioning site that’s easy to find your way around is important for building trust with your audience. That’s why we’re paying a lot of attention to this.
Pages, Categories and Tags
I’ve been kind going crazy over this topic. Properly defining your pages, categories and tags increases your site’s visibility in search engines. Things like page and category names as well as post tags, formatting text using heading presets are all ways to code each post and your entire site so that specific keywords are properly emphasized for search engines. Knowing these things, I’ve been taking a lot of time trying to think like a visitor to my site so I can choose the right keywords, pages, categories, and tags. Though it seems like it’s much ado about nothing, taking the time to consider these things can, as I understand it, make a huge difference in page and site rankings. So we really want to get this right.
Marketing Your Ebook
I purchased an ebook last week that’s all about how to market an ebook. So far, I’m very impressed with it. I’m not ready to write a review, but stay tuned. I’ll probably try to write something about it in January. I don’t have a lot of time to work with the book but my time will free up after the holidays. However, I will still be working through the material, so I’ll write when I have something more substantial to report about it.
- More site design activities
- Hiring someone to create the logos for our sites
- Start setting up social networking accounts (time permitting)
- Start writing blog content (as time permits)
- A lot of holiday stuff totally unrelated to starting a business