Anyone who wants to start an Internet business is obviously going to need a presence on the Internet in the form of a general website or a blog, which is the best way to create a community of like-minded people in the niche of your choice. Blogs are a great choice because of the communication potential due to regular blog posts and the ability of readers to leave comments. This open form of communication is essential to an Internet-based business. But this communication isn’t only done via blog posts.
Another popular and equally essential way to communicate with your readers is to offer them the opportunity to sign up for an email newsletter or other form of periodic communication through email. By adding an email/newsletter opt-in on your blog, you’re adding more depth to your communication. The people who tend to subscribe to this level of communication are typically more interested than passer-by readers. These people are your core subscribers and are the most important to the success of your blog and business. When you have the eyes and ears of a core group of die-hard followers via an email subscribe list, it is extremely important that you treat this email list like gold and be grateful to every single person who subscribes to your list. Fortunately, there are service providers who make the whole job of email marketing and list management do-able and affordable! Continue reading