Update: Business Blogs Launched!


We're Open!A couple of months ago, I wrote about a “Kick in the Butt” that Scott and I had come up with to help move us forward and (finally!) get our business blogs launched. Basically, we had bought tickets to see a concert at Virginia Beach and we agreed that if we didn’t launch our blogs by midnight on July 10th, we wouldn’t go to the concert. Well, I’m happy to report that we thoroughly enjoyed the Jack Johnson concert, and the beach, and the successful launch of our blogs! We made a long weekend of it, and it was a nice celebratory break for us. This was an eye-opening experiment for us, and really made us realize how dependent we’ve become on the system of “rewards and consequences” that is so prevalent in the typical 9-to-5 workplace. Even though launching our blogs was something we wanted to do and something that we both considered a priority, we had trouble actually taking the necessary action to get it done, until there was a consequence in place to hold us accountable and motivate us to act quickly and consistently. Of course, we eventually want to be able to “get it done” without a promise of reward or a threat of punishment, and we’re working on that. But for now, we’re doing what works for us. And the best part is, we have a tan and two live blogs to show for it…

Eco Friendly Basics


You can check out my new blog at EcoFriendlyBasics.com

The site will target people who are just starting to transition to a more eco-friendly lifestyle and want to make small, simple changes in their daily routines. It’s all about making eco friendly living EASY.

There’s still some work to be done on the layout and the opt-in. But I’m really excited to (finally!) see it there. And knowing that it’s now “live” is motivation in itself to work on it at a quicker pace!

What do you think? If you have any suggestions, comments, or questions, I’d love to hear your feedback!

Behavior and Motivation



You can check out my new blog at BehaviorandMotivation.com

The blog will focus on helping people recognize their own behavior patterns and help them understand how these patterns shape their lives and affect their motivation.

For example, right now, I’m writing a series called, “Motivation to Lose Weight and Exercise” where I’ll share my observations on the obstacles people face when trying to lose weight. The good news is, I also write about how to get past them and how to get motivated to stick with it.

I’m still tweaking it, but right now, I’m pretty happy with the feedback I’ve been getting about my site. Here’s a recent comment I got on the site in the Guestbook: “Hello I just finished reading your blog and I’m in love with it!! I’ve never really read something so in depth that focused on something so important, motivation! I can’t wait to get my hands on the book! Thank you for all the advice, now I know I can reach my goal for my birthday!”

This kind of feedback really hits the spot. It’s confirmation that I’m on the right track. And the best part is, it’s what I love to do. This is where my passion is and I’m doing it and not just dreaming about doing it. The comment also hints at a book I’m working on. Yes, it’s true, I am working on an ebook about Motivation. But you’ll have to handle it carefully when you read it. Why? Because it’s so powerful, it could knock your eyeballs out. So use this power of motivation for good in your life, not for a trip to the eyeball factory where they replace fallen-out eyeballs.

Another cool thing that I’ve done that I’m pretty excited about is creating a Facebook page for Behavior and Motivation. You should check it out. All the popular kids are, so don’t be left behind… go there now and click “Like”.  http://www.facebook.com/behaviorandmotivation

Ultimately, the engine behind my site and all things connected to it (like Facebook, Twitter, etc.) is going to be the interaction that takes place between the people in the community I’m creating. So I hope you’ll visit and interact. Consider sharing any posts from my site that you really connect with. If you do, you might just win a bowl of soup… or, at least, my undying gratitude.

Okay, that’s it it for me. And now…back to Tammy!


Email Marketing:

We’ve both set up our opt-in newsletters through AWeber, and we’ve written all the necessary “welcome” emails and the first few newsletter issues.  The great part about the newsletters is that once the content is written, it’s a done deal. Whenever someone opts in to receive the newsletter, they’ll receive them in order automatically with the settings we have configured through AWeber. To stay ahead of the curve, we need to write more newsletter content so that when our subscribers come pouring in, we’ll be ready for ‘em! There are also some other features that AWeber offers that we need to dig into. For instance, in addition to scheduled mailings (called “follow-up” mailings), you can also use AWeber to send a “Broadcast” message to your email list. I tried this out for the first time this week and I like the feature. I only have a few subscribers so far, so I can’t really say how effective the marketing is, but it’s definitely something I’ll continue to use as my list grows. Here’s an example from my first attempt. I was promoting a sale at WeAddUp.com (which I’m an affiliate for, of course). And I sent out a “Broadcast” message to my list with some details, a coupon code, and my affiliate link. AWeber also gave me the option of integrating the broadcast with social media. So, I turned on that option and a message was automatically posted to my Twitter and Facebook accounts. The message looked like this (it’s the title of my email broadcast, and a shortened url to the full message):

Make an Eco-Friendly fashion statement & get 13% off with this code (’til Sunday) http://bit.ly/b9n7yD

You can click on the link to see what the full message looks like. It’s the content I wrote for the email broadcast, but AWeber took care of all the other design stuff, which I was pleasantly surprised to see! They added the Opt-in, Twitter, and RSS feed options to the sidebar, and my logo at the top. Cool, huh?

Social Networking

We’re both working on building up our social networks – mostly through Twitter and Facebook for now. Whether you’re interested in our niches, or just want to follow our progress, here are the details if you want to follow us:

Scott’s Facebook: http://www.facebook.com/behaviorandmotivation

Scott’s Twitter: @scottmilford

Tammy’s Twitter: @ecobasics

Tammy’s Facebook: http://www.facebook.com/pages/Eco-Friendly-Basics/118649581518825? (once I get 25 “likes” I’ll be able to shorten this gawd-awful long URL!)

We’re also visiting other blogs in our niches and leaving comments on these established blogs to expand our reach.


Of course, we’re both working on adding more content to our blogs on a regular basis. The timing is pretty good for this. As many of you know, we are members of Internet Business Mastery Academy, and the course we’re studying right now is all about creating compelling content. We’ve got plenty of work to do here. In addition to blog content and newsletter content, we’re also working on writing our own ebooks.

Plenty to keep us busy these days! Oh, and I’m also working on changing this site over to Headway Theme. There’s more news about Headway, but I’ll save that for another day!

So…What’s happening on your side of the screen? What are you up to lately?


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